WXN Mentorship Ad Campaign
Role: Designer
One of the services WXN offered was career mentoring under one of the Top 100 Event winners. To promote that the 2016 program was open for registration, I helped develop an advertising campaign. Collateral consisted of magazine placement in the Financial Post, ads in the National Post, promotional postcards and website banners. The theme was “Tap Into Powerful” so I utilized imagery of lightbulbs to tie in the concept of wisdom, playing into the “light bulb” moment and illumination that mentoring can help provide.
